Redwood Shores, CA – December 13, 2012

Oracle today announced that it has entered into an agreement to acquire DataRaker, a provider of a cloud-based analytics platform that enables electric, gas and water utilities to leverage vast amounts of data to optimize operational efficiency and improve the customer experience.

Leading-edge utilities are investing in infrastructure to collect massive amounts of data from millions of distributed smart meters and sensors, and they require modern technologies to analyze and understand the insights provided by this data.

DataRaker’s proven solutions enable customers to gain immediate benefits from smart devices, by transforming meter, customer and network data into insights that can have a dramatic impact on organizational performance.

The combination of Oracle and DataRaker’s cloud-based solutions is expected to provide utilities with the most complete solution to harness the benefits of utility Big Data to improve operational performance and enhance customer experience.

More information on this announcement can be found at http://www.oracle.com/DataRaker

“Big Data created by smart meters and sensors has presented utilities with an enormous opportunity to improve operations and deliver better customer service by acting on the unique insights that can only be found by understanding the massive amounts of data coming from their customers and networks,” said Rodger Smith, Senior Vice President and General Manager, Oracle Utilities. “With DataRaker, Oracle can provide customers a complete and integrated set of products to further unlock efficiencies and create data insights that maximize business value.”

“Oracle’s proposed acquisition of DataRaker represents a strong endorsement of DataRaker’s proven, scalable and high-performance platform. We are excited to be a part of Oracle, and look forward to combining our resources to drive new innovations that will continue to deliver value to customers,” said Rick Brakken, CEO and Co-Founder, DataRaker.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

This document is for informational purposes only and may not be incorporated into a contract or agreement.

Oracle is currently reviewing the existing DataRaker product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle’s review of DataRaker’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by DataRaker or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and DataRaker including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of DataRaker, anticipated customer benefits and general business outlook. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or DataRaker that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or DataRaker may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or DataRaker. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor DataRaker is under any duty to update any of the information in this document.

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Oracle Buys Eloqua

 

 

Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences

Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue.

The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

The Board of Directors of Eloqua has unanimously approved the transaction. The transaction is expected to close in the first half of 2013, subject to Eloqua stockholder approval, certain regulatory approvals and other customary closing conditions.

“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, Executive Vice President, Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

“Exceptional customer experience starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers.”

More information on this announcement can be found at http://www.oracle.com/eloqua.

 

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

Trademarks

Cautionary Statement Regarding Forward-Looking Statements

Additional Information about the Merger and Where to Find It

Contact Info

 

Carol Sato Oracle Corporate Communications +1.650.633.5551 carol.sato@oracle.com

Ken Bond Oracle Investor Relations +1.650.607.0349 ken.bond@oracle.com